Welcome to the bench

Our team

Jonathan Worsley

Chairman & CEO

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Matthew Weihs

Commercial Director

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Ali Shahid

Marketing Director

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Daria Smith

Portfolio Director

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Oliver Marks

Head of Sales, Middle East

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Marina Franolic

Managing Director Central and Eastern Europe

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Jon Howell

CEO and Founder
AviaDev

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Michelle Turney

Head of Sales & Partnerships, Saudi Arabia

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Sally Marwaha

Operations Director

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Mala Patel

Event Director - Africa

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Tanja Millner

Production Director

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Muhammad Ahmed

Senior Digital Marketing Manager

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Diala Chamandi

Sponsorship Sales Manager

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Jay Green

Sponsorship Sales Manager

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Son-Trang Nguyen

Production Manager

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Joan Calimpong

Investor Relations

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Laura James

Finance

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Asma Eladaoui

Account Manager

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Anna Kucharska

Data Assistant

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Usama Aslam

Marketing Manager

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Abdur Raffey

Marketing Manager

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Mariam Hussein

Graphic Designer

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Bilal Haider

Operations Associate

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Muhammad Ibrahim Mohsin

Marketing Associate

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Lyza Rashid

Marketing Associate

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Saim Rehman

Digital Content Associate

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Fatimah Ilahi

Production Associate

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Innara Perwaiz

Production Associate

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Jana Bader

Advisor: Saudi Arabia

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Jennifer Pettinger-Haines

Co-Founder
Global Restaurant Investment Forum

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SAHIC team

Arturo Garcia Rosa

President & Founder

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Florencia Rufino

Managing Director

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Pablo Garcia Rosa

Business Development Manager

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Veronica Bracchi

Finance Manager

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Graciana Garcia Iribarne

Strategic Advisor

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Our journey

1998

Jonathan Worsley co-founds IHIF (International Hotel Investment Forum) in Berlin

2001

The data benchmarking company, The Bench is founded in London

2006

AHIC (Arabian Hotel Investment Conference) launched in Dubai hosted by the Jumeirah Group

2008

The Bench merges with STR Global. Sally Marwaha and Jennifer Pettinger become first employees of the business

2010

AHIF (Africa Hotel Investment Forum) launched in Casablanca, let by Matthew Weihs

2012

The Bench's Dubai office becomes operational

2015

The Bench acquires 50% of the SAHIC (South America Hotel Investment Conference)

2016

AviaDev Africa is launched with Jon Howell and Mala Patel in Kigali, Rwanda

2017

Digital Marketing division is launched by Ali Shahid

2018

Saudi Arabia Hospitality Investment Conference launched, hosted by DUR Hospitality

2019

The Bench acquires 100% of the Adriatic Hotel Investment Forum (now IDEEA, led by Marina Franolic)

2020

Launched the Digital Hospitality Tomorrow Series in April 2020 to 6000 industry delegates around the world.

2020

Future Hospitality Hybrid Summit launched with the G20 Secretariat

2021

The Bench Saudi Arabian offices become operational with Saudi national, Jana Bader, as General Manager

2021

Startup Den launched at Future Hospitality Summit in Dubai

2023

FHS Saudi, hosted by Al Khozama, takes place at Al Faisaliah Hotel for the first time to over 1000 delegates.

Our Values

01

We delight our customers by going the extra mile

02

We innovate and facilitate connections

03

We care about our communities and the environment

04

We create valuable experiences

05

We nurture relationships

The Bench Advisory Board

John Blakey

Founder – The Trusted Executive Foundation

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Jennifer Fox

Industry Executive

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David Keen

Founder & CEO
QUO

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Marloes Knippenberg

Chief Executive Officer
Kerten Hospitality

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Gerald Lawless

Ambassador
World Travel & Tourism Council

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Haitham Mattar

Special Advisor, UNWTO
Managing Director MEA & South West Asia, IHG Hotels & Resorts

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Anita Mendiratta

Special Advisor to the Secretary General, UNWTO

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Gaurav Sinha

CEO & Chief Strategist
Insignia Worldwide

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Nick van Marken

Managing Director
van Marken Consulting

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Young Leader Advisory Board

Adnan Aleid

Senior Director, Royal Commission for Riyadh City

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Nivesh Bhagtani

Founder, Young Hotelier Network

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Shenin Hamid

Founder & CEO, Inspire Events

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Stella van Toor

General Manager, Sustainable Hospitality Challenge

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