Anita Mendiratta

Special Advisor to the Secretary General, UNWTO

A committed Tourism & Development practitioner, author, diplomat and on-air presence, Anita leads ANITA MENDIRATTA & Associates, a highly respected, London UK based international consulting firm. With 20+ years of professional and living experience across almost all continents Anita has an innate ability to feel the ‘heartbeat’ of economic, social, political and environmental dynamics of nations in times of both growth and crisis. Most recently, Anita has taken on a critical global role as a trusted advisor of government and business leaders seeking to understand the impact of COVID-19, guiding them through short, medium and long-term decision-making to re-build the strength and sustainability from not just an economic perspective, but from a humanitarian perspective.

Anita is also honoured to be: