FHS Saudi Arabia
Industry news

Middle East Branded Residences - Brand Engagement & Contract Negotiations

Published: 30 April 2024

  • Branded Residences Growth: The Middle East, particularly Dubai and Saudi Arabia, has seen a significant increase in branded residential developments, with Dubai leading globally1.
  • Brand Engagement: There is a trend of accelerated growth in branded residences, with 25 to 30 new projects annually, driven by the increasing number of affluent individuals and their desire for luxury living.
  • Value Proposition: Branded residences offer benefits like faster sales absorption and a 30% global premium, appealing to both developers and brands for their value and lifestyle offerings.
  • Legal and Operational Considerations: Developers and brands must navigate complex legal agreements and ensure compliance with local real estate laws, while maintaining brand standards in the management of these properties.