In this enlightening episode of the FHS podcast, host Jana Bader speaks with Stefano Lopez, Tourism Projects Director, at Baheej, about their innovative role in transforming Saudi Arabia’s tourism landscape.

Stefano discusses Baheej’s unique approach as a joint venture focused on developing destinations that cater to both local communities and potential international visitors. Their methodology includes extensive on-ground research and community involvement to ensure each project integrates seamlessly into its cultural and ecological surroundings. He also hints at an exciting new project in the Eastern Province, set to be revealed at the Future Hospitality Summit, showcasing Baheej's commitment to authenticity, excitement, and sustainability in tourism.

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