FHS Dubai

Episode 49: Hala Matar Choufany, President, Middle East, Africa & South Asia, HVS

Published: 19 April 2024

Tune in for a dynamic conversation with Hala Matar Choufany, President of HVS Middle East and Africa led by Rosanna Chopra, Executive Director, Red Sea Global as they discuss the transformative growth of tourism in Saudi Arabia. This discussion explores the influential role of women in driving Vision 2030 and the broader dynamics shaping the industry, such as the integration of cultural authenticity and the expansion of luxury tourism.

Learn about the challenges and opportunities within the sector, the impact of societal shifts on the industry, and how Saudi Arabia is leveraging these changes to foster a sustainable and inclusive tourism landscape. This dialogue highlights the balance between empowering female leadership and fostering overall industry growth, showcasing Saudi's commitment to becoming a global tourism leader.

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