Meet Asma: an adventurer at heart, happiest when traveling and exploring new, unfamiliar places. Having visited 56 countries so far, she dreams of seeing all 195 official countries in her lifetime. She also has a passion for baking, loves to volunteer and spend quality time with her family and friends.

Her love for connection led her to a chance meeting with Ali Shahid in an elevator at the Morocco Pavilion at EXPO Dubai 2020, where a conversation about hospitality and the industry's growth in the Middle East sparked a life-changing opportunity. What began as a dream to attend FHS as a delegate turned into her becoming a key organiser of the event. Today, she proudly plans her 9th event with the upcoming FHS Saudi 2025 and FHS World 2025 alongside the talented Bench family bringing her passion for travel and connecting with people to life.

Asma’s story shows the power of staying open to conversations – you never know where they might lead!