Training and Workshops

Harness the power of LinkedIn with our special programme

LinkedIn has developed into being the number one social media site for business professionals. With over 700 million users worldwide, it offers huge functionality that if harnessed correctly can make a real difference to your organisation.

Learn how to successfully run LinkedIn Ads campaigns

Advertising on LinkedIn helps businesses of any size achieve their goals. Promote your content to targeted audiences on desktop, mobile, and tablet. Drive awareness and leads in the world's most viewed professional news feed.

Post COVID crisis communication skills

Reputation management

The Trainer: Jon Howell

The Bench team member and our LinkedIn for Individuals trainer, Jon is also the founder and CEO of AviaDev, one of Africa’s largest aviation events. Over the past 7 years, he has effectively harnessed the power of the LinkedIn platform to become a key person of influence in his chosen field. Jon has published over 100 blogs, produced over 150 podcasts, multiple reports and built an enviable network.


The Trainer: Ali Shahid

The Bench team member and our LinkedIn Ads trainer, Ali is also the Marketing Director at Bench. Over the past 8 years, Ali has used LinkedIn’s advertising capabilities to run highly effective campaigns across several industry verticals and targeting various levels of seniority. He leads our digital marketing team and Bench’s marketing strategy across our portfolio of events and services.


The Trainer: Jill Thomas

Jill is a former BBC Radio 4 and TV producer and editor who worked at the heart of BBC news and current affairs producing live news and documentary programmes. During her long career with the BBC she also produced and edited travel, transport, and national events programmes. Jill formed Bruton Productions 20 years ago and has become an expert in crisis communications, training, compiling, and presenting workshops for clients in the hospitality and aviation industry worldwide.


You are only as strong as your network

Session 1:

  • Auditing your network
  • Discovering new connections
  • Sending strong connection requests
  • Following companies of interest
  • The power of a strong news

Session 2:

  • Sourcing relevant content
  • Curating great content through your connections
  • Creating our own content
  • Effectively using hashtags

Getting the most of your LinkedIn Ads strategy

Session 1:

  • Your B2B strategy and how LinkedIn Ads fit in
  • Setting up your ad account
  • Creating your first campaign. Budgeting, planning, timing, ROI
  • Understanding and designing your ads around objectives available
  • Building your target audience
  • Tracking and monitoring the health of your campaign

Session 2:

  • Ad Formats, what to use and when
  • Setting up Leadgen Forms
  • Demographic Targeting
  • Remarketing to website visitors
  • Uploading Contact Database
  • Budget Optimisation
  • Analyzing Performance – advancing your analytics

Module 1: How to communicate

  • How to engage with the media post Covid
  • Zoom presentation skills
  • Effective storytelling
  • Interview skills

Module 2: Practical session

  • How to convey trust, empathy and take ownership
  • Tailor made scenario based interview practice
  • Review and analysis
  • Media statements


  • Skills developed to protect and promote reputations
  • Stress testing of post Covid messages
  • Increased confidence speaking to the media
  • Presentation skills improved across all platforms

"Thank you for the intro to LinkedIn training – our team left inspired, motivated and more informed than we had anticipated!"

Event Manager, New Zealand Trade & Enterprise


Jon Howell
+44 7752207064

Ali Shahid
+971 50920 7595