368 hotels registered across 38 countries to help Ukrainian refugees
Following the onset of war in Ukraine and the consequent fleeing of civilians from their homes, The Bench, in collaboration with other hospitality industry members such as PKF hospitality group, HotelSwaps, Moodley, Museum Booster and Zoocha, has launched Hospitality Helps. According to the United Nations, almost 1.5 million people, mostly women and children, have been rooted out of their homes in search for safety. The goal of Hospitality Helps is to provide accommodation and shelter to the displaced citizens of Ukraine. It is an online booking platform that works beyond borders for the noble cause, and it has pulled in renowned global hotel brands such as Accor, Hilton, IHG and Marriott. The project has been a success so far registering 368 hotels of which 248 are active with available rooms deposited, 36013 room nights are currently available for reservation, and 11410 guests have joined as users who have done 3912 reservations for a total of 10387 room nights. These hotels will donate their rooms to aid the refugees. This initiative has shown the true character of the hospitality industry and its ability to unite for the greater good. Using “H is for Help” as a slogan, the initiators of the project are calling on more hotel owners to join the cause and register their hotels to provide shelter to the war afflicted civilians. Hospitality Helps has become the need of the hour to accommodate these women and children. Although dozens of families have already benefited from this campaign; however, the struggle is far from over.